We don't collect personal data.

Nothing personally identifying. We don't ask for your name, email address, postcode, or vehicle registration. Your quiz answers travel in the address (URL) of the results page, and we don't store them on a server. Google Analytics receives the addresses of the pages you visit, so it receives those answers too: with its cookies if you accept the cookie banner, in an anonymised cookieless ping if you don't. If you pick a bank account in the quiz, the account's name is one of those answers.

If you accept the cookie banner, we use three things:

• Vercel Analytics — cookie-less, aggregates page-view counts across all visitors. Doesn't identify you individually.
• Google Analytics 4 — sets first-party cookies (_ga, _ga_XXXXX) to measure how the site is used and to attribute visits from our paid ads on Google Ads. IP addresses are anonymised before storage.
• Google Ads tag — sets a first-party cookie (_gcl_au) so Google Ads can tell which of our ads led to a visit.

If you reject the banner, none of them sets any cookies. Google Analytics does still send anonymised "cookieless pings" via Google's Consent Mode v2 so basic traffic modelling works, but no persistent identifier is set on your device.

You can change your choice any time using the "Cookie settings" link in the footer.

Only set if you accept the cookie banner. All are first-party (set on coverkit.co.uk), not shared with third parties beyond Google's own analytics infrastructure.

• _ga — anonymous visitor ID. Two-year expiry.
• _ga_XXXXXXXXXX — session state for your GA4 property. Two-year expiry.
• _gcl_au — Google Ads conversion linker, used to attribute a visit to the ad that brought you here. 90-day expiry.

To opt out of Google Analytics across every site that uses it, install the Google Analytics Opt-out Browser Add-on.

When you visit CoverKit from a Google Ads or similar paid campaign, the incoming URL carries campaign identifiers (utm_source, gclid). If you accept the cookie banner, Google Analytics uses those to attribute the visit to the ad that brought you here. That measurement is aggregated in Google Analytics reports and never linked to any personally identifying information on our side.

When you click through to a provider (AA, RAC, Green Flag, etc.), that provider's own tracking takes over. We may receive a referral fee. Your data after the click is governed by the provider's privacy policy, not ours.

See our affiliate disclosure for the full picture.

• Vercel — hosting + anonymous page-view analytics. Analytics only loads if you accept the cookie banner.
• Google Analytics 4 — page usage measurement and paid-ad attribution. Only loads its cookies if you accept the cookie banner.
• Provider domains — when you click through to a provider's own site via an affiliate link.

No data is sent to any of these except what the browser sends automatically to load a page or image (IP address, browser version).

One entry, always: a record of your cookie-banner choice under the key coverkit-consent so we don't ask again on every visit. That's it — no other data is written to your browser by us directly.

Because we don't hold personal data, most data-subject rights (access, rectification, erasure) have nothing to act on. If you believe we hold data about you, email [email protected] and we'll respond within 30 days.

We'll update the "last updated" date above when we change anything substantive. Material changes will also be flagged at the top of the page for 30 days after they ship.

Privacy questions: [email protected].

You can also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.